I collaborated closely with key stakeholders to rebrand this technology trade show by creating a new logo, videos, digital & print invitations, email blasts, OFT templates, WordPress registration pages, and more.
Whitlock VIBE events focus on innovation and business agility. Taking place in various cities around the United States, the VIBE Roadshow and Tech Meet-Ups are one day trade show and happy hour events that allow guests to learn about technologies that positively affect work and home life, video collaboration technologies, VR, along with learning sessions.
Inspired by the photography of Man Ray, David LaChapelle, Scott Kelby and Benjamin Von Wong, I use DSLR equipment and process my images with Adobe Lightroom and Photoshop.
I am a published photographer who enjoys experimenting with and learning new techniques.
Using Adobe After Effects, Premiere, Media Encoder, iPhone, and DSLR technology, I shoot, edit, create and animate videos. I also use SHURE and ZOOM equipment to record and edit voiceover audio. When needed, stock audio is purchased and edited using Adobe Audition.
Custom digital and traditional illustrations for various projects: Cure for Cancer Miami tshirt, Yoga spot art, email holiday card art, Narcolepsy infographic, and more.
The global leader in optical systems and medical devices follows a strict brand guidelines. What remains core to the ZEISS brand is bold use of imagery to assist in story telling, along with including key elements throughout the design to assist in messaging.
As part of a consistent and integrated marketing campaign, print ads and social media graphics used the same imagery and were released simultaneously.
I was thrilled to rebrand this 25 year old nonprofit by working closely with key stakeholders to create a 45 page style guideline, logos, email templates, charts, website and integrated marketing campaign.
Old South Cigar was looking for help with a brand refresh. I delivered by providing custom product photography, digital development & design, logo creation and branded WordPress shop site and customer email receipt templates.
CBS4 WFOR and Miami Children's Hospital Foundation teamed up to create a unique and child friendly logo, along with a coupon booklet used to collect donations.
I designed the multi-gender-race logo to appear like a child's face, while remaining fun, fresh, and modern. I wanted the dimensions of the multi-page coupon booklet to remain small in size to allow easy handling at POP locations.
Functioning as a POP take-away, individuals could remove a page from the booklet and mail a financial donation back to MCHF. Coupon booklets were distributed throughout South Florida Eckerd Pharmacies and Publix Supermarkets.
A national non-profit based in Los Angeles, California, Project Sleep worked with us to create this double sided brochure to help create awareness and promote their scholarship programs.
Woking closely with the client, I was able to carefully take existing branded materials, such as their website, and introduce these elements into print collateral, further integrating the Project Sleep brand and name throughout the community.
The client developed a concept called Rise and Shine that would turn into a platform for educating others on sleep awareness. To assist with this campaign, I created an infographic, a thank you card and social media graphics to further market the message.
I was asked to create a logo that conveyed the idea of adventure and luxury. Inspired by star and light trails, along with navigation compasses, I used hand drawn shapes and rich colors to capture the uniqueness of this boutique startup.
CBS4 WFOR Miami and McDonald's partnered to bring South Florida the coolest Back-to-School event with the help of some great sponsors! Included in the marketing strategy was the use of trayliners. Because one of the main demographics included parents of children, in-store marketing by using the trayliner was a cost effective way to reach South Florida.
I wanted the design to be colorful, energetic and youthful, while gaining the attention of parents. This successful event paved the way for future collaborations between the two corporations.
Gelati Celesti saw an opportunity to advertise during the summer season at Bow Tie Movieland Cinemas. We provided still photography and motion graphics support. They were looking for a fun and upbeat commercial to advertise their product and Scott's Addition store location. This 15 second commercial ran for 3 months at Bow Tie Movieland at Boulevard Square.
Richmond's First Baptist Church partnered with several local professionals to host a free medical series designed to help the community understand common health issues.
My biggest challenge — how do I create a successful marketing campaign and run ad space while not going over budget?
The concept for the four panel, gatefold brochure was that when folded, it can function as a take away brochure, but when unfolded and rotated 90 degrees, the piece can function as a poster. Having a dual functioning piece cut costs and allowed for greater audience engagement. Brochures and posters were distributed in the lobbies of participating doctor offices, CVS Pharmacies, Starbucks, Panera Bread, and local churches.
Costs were also kept low by running black and white advertisements in local publications.