The global leader in optical systems and medical devices follows a strict brand guidelines. What remains core to the ZEISS brand is bold use of imagery to assist in story telling, along with including key elements throughout the design to assist in messaging.
As part of a consistent and integrated marketing campaign, print ads and social media graphics used the same imagery and were released simultaneously.
Richmond's First Baptist Church partnered with several local professionals to host a free medical series designed to help the community understand common health issues.
The challenge that I faced while working on this project—how do I successfully create a marketing campaign and run ad space while not going over budget? The concept for the four panel, gatefold brochure was that when folded, it can function as a take away brochure, but when unfolded and rotated 90 degrees, the piece can function as a poster. Having a dual functioning piece cut costs and allowed for greater audience engagement.
Brochures and posters were distributed in the lobbies of participating doctor offices, CVS Pharmacies, Starbucks, Panera Bread, and local churches. Black and white advertisements were promoted in local publications.
CBS4 WFOR Miami and McDonald's partnered to bring South Florida the coolest Back-to-School event with the help of some great sponsors! Included in the marketing strategy was the use of trayliners. Because one of the main demographics included parents of children, in-store marketing by using the trayliner was a cost effective way to reach South Florida.
I wanted the design to be colorful, energetic and youthful, while gaining the attention of parents. This successful event paved the way for future collaborations between the two corporations.
Many projects have benefited from the help of a Wacom tablet and custom illustrations. The following projects include infographics, posters, t-shirt art, and more.
Early in the research and development phase, sketches can be a critical bridge between client and designer that enables swift communication of ideas and objectives.
A national non-profit based in Los Angeles, California, Project Sleep worked with us to create this double sided brochure to help create awareness and promote their scholarship programs.
Woking closely with the client, I was able to carefully take existing branded materials, such as their website, and introduce these elements into print collateral, further integrating the Project Sleep brand and name throughout the community.
The client developed a concept called Rise and Shine that would turn into a platform for educating others on sleep awareness. To assist with this campaign, I created an infographic, a thank you card and social media graphics to further market the message.
Belltower Pictures needed my help in designing and developing a responsive WordPress website with CSS and PHP customization for the faith-based comedy, "Shooting the Prodigal."
I created a website, but also extended the online brand of the feature film by integrating colors, fonts, and language throughout social media. Custom hashtags were created to encourage engagement and extend the films reach. A jQuery isotope social stream displays on the homepage further promoting the film and encouraging audience engagement.
A video blog project was introduced to encourage and engage crowd participation, while also explaining a few of the films concepts. Users can upload their videos through the website.
Belltower Pictures is an independent non-profit corporation focused on producing, promoting and distributing high quality faith-themed films, television and web projects.
I was asked to redesign and develop their company website. The previous site was managed using Joomla. In an attempt to keep the site under management via Drupal or WordPress, I migrated all of the files to WordPress.
A brand standards was created with the use of color, imagery, and typography. The website now functions as an online tool to promote their mission, sign up for e-blasts, receive PayPal donations, offer prayer support, and distribute news about the organization.
Inspired by the photography of Man Ray, David LaChapelle, Scott Kelby and Benjamin Von Wong, I use DSLR equipment and process my images with Adobe Lightroom and Photoshop.
I am a published photographer who enjoys experimenting with and learning new techniques.
CBS4 WFOR and Miami Children's Hospital Foundation teamed up to create a unique and child friendly logo, along with a coupon booklet used to collect donations.
I designed the multi-gender-race logo to appear like a child's face, while remaining fun, fresh, and modern. I wanted the dimensions of the multi-page coupon booklet to remain small in size to allow easy handling at POP locations.
Functioning as a POP take-away, individuals could remove a page from the booklet and mail a financial donation back to MCHF. Coupon booklets were distributed throughout South Florida Eckerd Pharmacies and Publix Supermarkets.