Richmond's First Baptist Church partnered with several local professionals to host a free medical series designed to help the community understand common health issues.
The challenge that I faced while working on this project—how do I successfully create a marketing campaign and run ad space while not going over budget? The concept for the four panel, gatefold brochure was that when folded, it can function as a take away brochure, but when unfolded and rotated 90 degrees, the piece can function as a poster. Having a dual functioning piece cut costs and allowed for greater audience engagement.
Brochures and posters were distributed in the lobbies of participating doctor offices, CVS Pharmacies, Starbucks, Panera Bread, and local churches. Black and white advertisements were promoted in local publications.