CBS4 WFOR and Miami Children's Hospital Foundation teamed up to create a unique and child friendly logo, along with a coupon booklet used to collect donations.
I designed the multi-gender-race logo to appear like a child's face, while remaining fun, fresh, and modern. I wanted the dimensions of the multi-page coupon booklet to remain small in size to allow easy handling at POP locations.
Functioning as a POP take-away, individuals could remove a page from the booklet and mail a financial donation back to MCHF. Coupon booklets were distributed throughout South Florida Eckerd Pharmacies and Publix Supermarkets.