CBS4 WFOR Miami and McDonald's partnered to bring South Florida the coolest Back-to-School event with the help of some great sponsors! Included in the marketing strategy was the use of trayliners. Because one of the main demographics included parents of children, in-store marketing by using the trayliner was a cost effective way to reach South Florida.
I wanted the design to be colorful, energetic and youthful, while gaining the attention of parents. This successful event paved the way for future collaborations between the two corporations.